Amazon India’s Great Indian Festival 2026 Opens With Record Sales, Shopping Volume Nearly Doubles
Amazon India’s Great Indian Festival 2026 sale has opened with a record-breaking start, with the company reporting that shopping volumes roughly doubled compared to the same period last year.
The festive sale, one of the biggest shopping events on the Indian e-commerce calendar, saw strong demand across electronics, fashion, and home categories, according to Amazon. Smartphones and large appliances were among the top-selling categories as shoppers took advantage of festive-season discounts and bank offers.
The strong opening mirrors a broader trend of festive online shopping continuing to grow in India, as more shoppers from smaller towns and cities join the online shopping rush alongside metro buyers. Rival platforms are also running parallel festive sales this season, making October a key month for Indian e-commerce.
